Who doesn’t know YouTube? Whether you need a recipe, want to catch up on an episode of your favorite show, or just want to browse and laugh, you can. It was only a matter of time before marketing teams started to exploit the massive popularity of this site.
The whole notion of Internet marketing is still quite new. Internet marketing is now more efficient, less pricey, and more widely applicable. The marketing principle of exposure is crucial here, as you are moving away from a tiny TV audience and confronting millions of YouTube users.
There is yet another benefit of using YouTube for marketing - frequent exposure. Millions of prospective viewers can see the ad at any time, from anywhere - you are not limited to a TV or radio broadcast schedule or geography. Can you imagine what kind of an impact you could have?
You will be shocked to find out exactly how many people use this site. About 60 million a month, or 720 million in a year. That’s a huge market; so huge the thought of it was impossible just a few years ago.
These numbers speak volumes about the massive popularity of YouTube. In terms of monthly usage, only Google and Facebook have better numbers than YouTube. More and more people are accessing YouTube from the mobile phones.
Viral videos are the best way to market a product or service through YouTube. Viral videos have earned this name and reputation because they operate like viruses do. This really is a fairly straight forward process - the aim is for the video to get shared and spread around the globe as quickly as possible.
Again, just like a human illness or virus, these viral videos are self-replicating. We have all seen those kinds of videos, be they funny or meaningful that seem to pop up everywhere. Videos like this get shared and spread to huge networks of people, and they often show no signs of letting up.
This is very similar to how marketing is done elsewhere, online or not. In the days before the Internet businesses were reliant on customers spreading the word, and this grew to viral marketing. When a product is really impressive, people start talking about it, and soon word gets out.
Unfortunately there is not formula for creating a video that will make it and go viral. To be honest, some of the videos that have made an impact on YouTube are just silly. More provocative videos, with serious messages and subject matter, can also go viral.
Forecasting a video explosion is impossible. You may choose to use YouTube tips, but these are no more accurate than you guessing. You have to make use of YouTube as a marketing platform - it will change the way you reach your audience.
If you need some ideas on how you get the most reliable youtube marketing strategy, hit the link and you'll be there.
